Full summary of the Webflow Conference 2024

The Webflow 2024 conference is now over and marked a turning point for the no-code sector and for how the tool will be structured in the future, with announcements that go far beyond the simple creation of websites. Webflow has unveiled a series of new functionalities and tools, in particular concerning artificial intelligence (AI). If you are a designer, developer, or marketer, these new features will dramatically change the way you work alone and/or in a team.
Here is a detailed look at what was announced at this event.

A new era: the web experience platform (WXP)

The main announcement of the conference is undoubtedly the launch of the Webflow Experience Platform (EXP). Webflow is being transformed into a platform that allows not only to create websites, but also to manage and optimize them in a much more thorough and collaborative way. This platform provides a set of new functionalities that aim to streamline collaboration between all stakeholders involved in the creation/maintenance of their website.

What does WXP change?

Traditionally, Webflow was mostly seen as a visual design tool. Now, with the addition of Webflow Analyze and Webflow Optimize (see below), the approach is more holistic: you can not only create, but also measure and improve the performance of your site without having to use external tools.

Webflow Optimize: AI at the service of personalization

One of the most impressive tools presented at this conference is Webflow Optimize. This tool is designed to help teams maximize conversions through A/B testing and personalization based on user behavior.

Webflow AI Optimize: Real-time personalization

With AI Optimize, Webflow goes even further. This tool uses machine learning algorithms to automatically adjust content based on user behavior. AI is able to determine which content variations work best and adjust them in real time, without human intervention.

For example, if your home page contains multiple calls to action, AI Optimize will analyze which texts or buttons work best for different audience segments. This allows marketing teams to quickly test different approaches and optimize results without having to manually launch complex test campaigns.

Webflow Analyze: real-time insights

Another major addition is Webflow Analyze, an integrated analysis tool that allows creators to directly consult performance data within Webflow, without having to go through third-party platforms like Google Analytics.

Simplified analysis in the workflow

What makes Webflow Analyze unique is its native integration into the creative process. Unlike traditional analytics tools, which often require leaving the work environment to view reports, Webflow Analyze displays data directly in the visual designer. For example, you can see how many people have clicked on a specific CTA or which section of a page is getting the most attention.

This makes it easy to make decisions in real time to adjust designs or content based on the results obtained, without having to interrupt the workflow. The entire team, from designers to developers, can access this data, allowing for better collaboration.

Webflow AI assistant: a monumental time saver

To meet the growing demand for speed and efficiency, Webflow has introduced its new AI assistant. This tool allows creators to automatically generate site sections based on predefined variables and the design system in place. AI analyzes site styles and components to create fully customized content blocks in seconds.

How does the assistant work?

Imagine that you need to add a new testimonial section to a page. Instead of building this section from scratch, simply ask the assistant to create this section for you. The tool then generates a series of layout options, and automatically applies site styles. You can then refine the result if needed.

THEAI assistant is especially useful for repetitive tasks that usually take time. With just a few clicks, you can get a ready-to-use layout that's optimized for your brand and perfectly aligned with the other elements of the site.

CMS and API enhancements

Webflow also announced significant improvements for its CMS (Content Management System). One of the major updates concerns Bulk CMS APIs, which allow users to manage large volumes of content more effectively. With this update, it is now possible to create, read, update, or delete up to 100 CMS elements in a single request.

More flexible CMS publishing

Managing CMS publications has also been simplified. Now, teams can publish individual CMS elements without having to publish the entire site. This allows for greater flexibility, especially for large teams working on complex projects with multiple members editing content simultaneously.

This feature is particularly valuable for businesses that manage large databases or sites with dynamic content, such as e-commerce sites or blogs.

A redesigned interface and navigation

To facilitate teamwork, Webflow has completely redesigned the Product navigation. This new interface centralizes design, content management, and preview tools, offering a more fluid and intuitive experience.

Simplified collaboration with the marketer role

Another notable innovation is the introduction of role of marketer. This role is designed for non-technical users, allowing them to modify and create pages without affecting the site's design system. This means that marketers can build landing pages or adjust content without having to rely on designers or developers, dramatically speeding up the time to go live.

Component variants: more flexibility for designers

The management of design systems is also becoming more flexible with the introduction of component variants. Instead of creating multiple versions of the same component for different uses, you can now create variants within a single component.

Example of use

Let's take a product card as an example. Instead of creating multiple versions of this map (a vertical version, a horizontal version, etc.), you can now create a single component with style variants. This reduces the complexity of the design system while offering designers and developers more flexibility.

Localization and localized styles: increased regional personalization

For international businesses, Webflow has extended its support for location of styles. Now, teams can not only translate content on their sites, but also customize styles for regions or languages. This makes it possible to create user experiences that are more authentic and adapted to each market.

Number of premises doubled

In response to growing business demand, Webflow has also doubled the number of locations available to users of its advanced location plan. This makes it easier to manage multilingual sites and to ensure that each version of a site is optimized for its specific audience.

Spam protection: one less thing to worry about

Finally, Webflow announced the addition of a feature of spam protection for forms. This feature significantly reduces unwanted submissions, giving marketing teams better quality leads without having to manually filter out fraudulent submissions.

Conclusion

Webflow Conf 2024 presented a series of innovations that push the boundaries of no-code and make the creation of websites faster, smarter and more efficient. With the integration of AI in every step of the process, Webflow is positioned not only as a design tool, but also as a comprehensive platform for site management and optimization. These new features will provide teams with better collaboration, real-time insights, and increased personalization while simplifying technical processes.