Glossary of the most used terms in the web world

404 Page

A 404 page is an error page displayed when a user attempts to access a URL that does not exist on a website, helping to redirect traffic.

A/B Testing

A test method comparing two versions of a web page to determine which one performs best in terms of conversions and user engagement.

API

An API (Application Programming Interface) allows applications to communicate with each other, facilitating the integration and interaction of systems.

Affordance Web

Web affordance refers to visual or interactive cues that allow users to understand how to use an interface element inside the product.

Agile method

Agile is a project management approach that focuses on continuous improvement and collaboration, dividing work into short iterations.

Alt Text

Alternative text (alt text) describes the content of each image on a web page, improving accessibility and referencing. It helps you to understand the webpage.

Automation

Automation uses technology to perform repetitive tasks without human intervention, improving efficiency and productivity.

B2B

B2B (Business to Business) refers to commercial transactions between businesses, in contrast to business and consumer transactions (B2C).

B2C

B2C (Business to Consumer) refers to commercial transactions between businesses and end consumers, as opposed to the B2B model.

Backend

The backend is the part of a website or application that manages databases, servers, and server-side logic. Basically this is what you do not see.

Backlink

A backlink is a hypertext link pointing to your site from another site, crucial for improving SEO and online credibility.

Breadcrumb

The breadcrumb is a navigation element showing the path taken by the user on a site, improving navigation and their experience.

CMS

A CMS is a software that allows you to create, manage and modify the content of a website without requiring programming skills.

CRM

A CRM (Customer Relationship Management) is a software that centralizes customer interactions and data to enhance relationship management and optimize sales.

CSS

CSS or Cascading Style Sheets is a style language used to describe the presentation of HTML documents, including colors, fonts, and layouts.

Chatbot

Computer program designed to interact with users in an automated manner, offering instant answers to their questions or requests.

Design Sprint

The design sprint is an intensive, five-day process for solving critical problems and testing new ideas through rapid design.

Design Thinking

Design thinking is a user-centered methodology for solving complex problems using creativity and rapid prototyping inside your designs.

Drag and Drop

Drag and drop is a user interface feature that allows items to be moved by dragging and dropping them to another location.

ERP

An ERP (Enterprise Resource Planning) is an integrated software for managing and automating essential business processes.

Flat Design

Flat design is a visual design style characterized by simple elements, bright colors, and the absence of three-dimensional textures or effects.

Framework

A framework is a set of standardized libraries and tools to facilitate and accelerate the development of software applications.

Front-end

The front-end refers to the visible part of a website, including the user interface and interactions, using HTML, CSS, and JavaScript.

HTML

HTML (HyperText Markup Language) is the standard language for structuring and presenting the content of a web page, including text, images, and links.

Heatmap

A heatmap visualizes the areas of a website where users click the most, helping the company to analyze engagement and optimization.

Inbound Marketing

Inbound marketing attracts customers by creating relevant and valuable content, meeting their needs and converting them into leads and then customers.

JavaScript

JavaScript is a programming language used to create dynamic interactions on websites such as animations and interactive forms.

KPI

A KPI (Key Performance Indicator) is a measure used to assess the effectiveness and performance of a specific activity or process.

Landing Page

A landing page is a dedicated web page designed to convert visitors into leads or customers, often used in marketing campaigns.

Low-Code

Low-code is a development approach that uses visual interfaces and simple configurations to create applications with little or no code.

MVP

An MVP (Minimum Viable Product) is the simplest version of a product, launched to test its functionalities and get quick user feedback.

Material Design

Material Design is a design language developed by Google that uses elements to create consistent and intuitive user interfaces.

Mesh

Internal networking consists of creating links between the pages of a website to improve navigation, user experience and SEO.

Meta Description Tag

The meta description is an HTML tag that provides a concise summary of the content of a web page, influencing the rate of clicks from the search results.

Mobile First

Mobile first is a design approach that prioritizes optimizing websites for mobile devices before adapting them to larger screens.

Mockup

A mockup is a detailed visual representation of a website or application design, used to show the final appearance prior to development.

Netlinking

Netlinking is an SEO strategy aimed at obtaining links pointing to your website to improve its authority in search engines.

No-Code

No-code is a development approach that allows you to create without writing code, using visual interfaces and simple configurations.

Outbound Marketing

Outbound marketing is the strategy that uses direct communication techniques, such as advertising and cold calling, to reach customers.

Persona Marketing

A marketing persona is a semi-fictional profile representing a customer segment based on demographic, behavioral, and psychographic data.

ROI

ROI (Return on Investment) is a performance measure that evaluates the effectiveness of an investment by comparing the gain obtained to the cost incurred.

Responsive design

Responsive design allows websites to automatically adapt to different screen sizes and devices, offering an optimal user experience.

SEO

SEO (Search Engine Optimization) is the set of techniques aimed at improving the visibility of a website in search engine results.

SXO

SXO combines SEO (Search Engine Optimization) and UX to optimize both search engine positioning and user experience on your website.

Title tag

The title tag defines the title of a web page, which is crucial for SEO and is displayed in search engine results and browser tabs.

UX audit

A UX audit assesses the user experience of a website or application to identify areas for improvement and optimize the interface and navigation.

User interface

The user interface (UI) is the set of visual and interactive elements that allow a user to interact with a software or an application.

User journey

The user journey is the set of steps that a user follows when interacting with a product, from discovery to purchase or engagement.

User onboarding

User onboarding is the process of supporting new users to familiarize them with an application or service via a simple journey.

Web accessibility

Web accessibility ensures that sites can be used by everyone, including people with disabilities, by following specific standards.

Web agency

A web agency offers design, development, and marketing services to help businesses establish and optimize their online presence.

Web integration

Web integration consists of coding the visual and functional elements of a website from mockups, using languages like HTML, CSS and JS.

Webflow template

A Webflow Template is a website template that allows you to quickly publish your project, by customizing the design and functionalities as needed.

Website structure

The web tree organizes the structure of pages, making it easier for users and search engines to navigate and access information.