Breadcrumb

What is a breadcrumb trail on a website?

A breadcrumb, or breadcrumb, is a navigation element that allows users to know where they are on a website and to easily return to previous pages. It is usually displayed at the top of the page as a chain of links separated by symbols such as > or /. For example, “Home > Category > Sub-Category > Current Page.” Breadcrumb helps users understand the structure of the site and navigate more effectively.

What is the purpose of a breadcrumb?

The breadcrumb trail serves several important purposes for the user experience:

• Improving navigation: It allows users to quickly return to previous pages without having to use the browser's back button or navigate through the main menu.
• Bounce rate reduction: By providing clear navigation, breadcrumbs can encourage users to explore more pages on the site rather than leaving immediately.
• Better understanding of the structure of the site: It helps users visualize the site hierarchy and understand how pages are organized.

Is it important for SEO?

Yes, breadcrumbs are important for SEO (Search Engine Optimization). Search engines like Google use breadcrumbs to understand the structure and hierarchy of the website. A well-structured breadcrumb trail can improve the indexing of your pages and make your site more search engine friendly. Additionally, breadcrumbs may appear in search results, which can increase the visibility of your site and encourage users to click on your link.

To optimize your breadcrumb for SEO, make sure it's well-structured, uses clear and descriptive links, and is easily accessible on every page of your site. By integrating breadcrumbs strategically, you can improve both the user experience and the SEO performance of your site.