UX audit

A UX audit assesses the user experience of a website or application to identify areas for improvement and optimize the interface and navigation.

What is a UX audit?

A UX audit is a thorough evaluation of the user experience (UX) of a website or application. This analysis aims to identify the strengths and weaknesses of the user interface, focusing on usability, accessibility, and overall user satisfaction. A UX audit may include user testing, analytic data analysis, and reviewing design elements to determine how to improve site interaction and navigation.

How to do a good UX analysis?

To carry out an effective UX analysis, it is important to follow several key steps. First, define the audit goals and key performance indicators (KPIs) that you want to measure. Then, gather qualitative and quantitative data from a variety of sources such as user tests, surveys, and web analytics tools. Analyze data to identify trends and recurring issues. Use this information to make concrete recommendations to improve the user experience. Involve stakeholders throughout the process to ensure that proposed solutions are aligned with the site's business and technical goals.

How do you do a UX benchmark?

A UX benchmark consists in comparing the user experience of your website with that of your competitors or similar sites. To do this, identify a set of reference sites that represent high standards in terms of UX. Analyze their interfaces, user journeys, and key features to understand what is working well and what could be improved. Use these insights to assess your own site and identify areas where you can improve. A UX benchmark allows you to remain competitive and adopt industry best practices.

A regular UX audit is essential to maintain and continuously improve the quality of the user experience. By identifying friction points and implementing improvements based on real data, you can increase user satisfaction, reduce bounce rates, and improve conversions. Good UX is a key success factor for any website or application.

Discover other terms of glossary

404 Page

A 404 page is an error page displayed when a user attempts to access a URL that does not exist on a website, helping to redirect traffic.

A/B Testing

A test method comparing two versions of a web page to determine which one performs best in terms of conversions and user engagement.

API

An API (Application Programming Interface) allows applications to communicate with each other, facilitating the integration and interaction of systems.

Affordance Web

Web affordance refers to visual or interactive cues that allow users to understand how to use an interface element inside the product.

Agile method

Agile is a project management approach that focuses on continuous improvement and collaboration, dividing work into short iterations.

Alt Text

Alternative text (alt text) describes the content of each image on a web page, improving accessibility and referencing. It helps you to understand the webpage.