Heatmap

What is a heat map?

A heat map, or heatmap, is a data visualization tool that shows how users interact with a website. Heatmaps use colors to represent the areas of a site where users click the most, where they spend the most time, or which sections they browse the most. Warm colors like red and yellow indicate strong interaction, while cool colors like blue and green show areas of less activity. Heatmaps are essential for understanding user behavior and optimizing the user interface.

How to interpret the results of a heat map?

Interpreting a heatmap involves analyzing areas of high and low interaction to identify the strengths and weaknesses of your website. Here are some key aspects to consider:

• Hot zones: Hot areas, indicated by colors like red and yellow, show where users frequently click. These areas are generally points of interest or effective calls to action.
• Cold areas: Cold areas, indicated by colors like blue and green, show areas where users don't interact much. This may indicate that these items are being ignored or misplaced.
• Analysis of courses: By looking at hot and cold areas, you can identify the most common user journeys and potential obstacles. This can help reorganize content to better guide users.
• Optimization: Use heatmap insights to adjust the layout of items, shift calls to action, and improve the overall user experience.

Heatmaps are especially useful for testing different layouts, comparing performance before and after changes, and prioritizing improvements based on real data. By understanding how users interact with your site, you can make informed decisions to increase engagement and conversions.