B2B

B2B (Business to Business) refers to commercial transactions between businesses, in contrast to business and consumer transactions (B2C).

Questions or a project in mind? Let's talk about it together

Contact me

What is a B2B company?

A B2B business, or Business to Business, is a business whose customers are other businesses. Unlike B2C (Business to Consumer) businesses that sell directly to end consumers, B2B businesses sell products, services, or solutions to other businesses to help them operate or improve their own offerings. Common examples include business software providers, industrial product wholesalers, and marketing agencies that provide services to other businesses.

What is the difference between B2B and B2C?

The main difference between B2B and B2C is in the type of customers they serve. B2B (Business to Business) concerns transactions between businesses, while B2C (Business to Consumer) concerns transactions between businesses and end consumers. In B2B, sales cycles are generally longer, transactions are of greater value, and buying decisions are made by multiple stakeholders. On the other hand, in B2C, sales cycles are shorter, buying decisions are often impulsive, and transaction amounts are generally lower. Additionally, B2B marketing strategies focus on building relationships and demonstrating added value, while B2C marketing focuses more on emotion and immediate customer satisfaction.

Glossary

Discover more glossary terms

These definitions will allow you to deepen your knowledge of important concepts and words that are often used in our field.

Backend

The backend is the part of a website or application that manages databases, servers, and server-side logic. Basically this is what you do not see.

Design Thinking

Design thinking is a user-centered methodology for solving complex problems using creativity and rapid prototyping inside your designs.

Design Sprint

The design sprint is an intensive, five-day process for solving critical problems and testing new ideas through rapid design.

Heatmap

A heatmap visualizes the areas of a website where users click the most, helping the company to analyze engagement and optimization.

Outbound Marketing

Outbound marketing is the strategy that uses direct communication techniques, such as advertising and cold calling, to reach customers.

Alt Text

Alternative text (alt text) describes the content of each image on a web page, improving accessibility and referencing. It helps you to understand the webpage.

B2B