Web agency

A web agency offers design, development, and marketing services to help businesses establish and optimize their online presence.

What is the role of a web agency?

A web agency plays a crucial role in the creation and management of websites. She is responsible for designing, developing and maintaining websites using modern technologies and design practices adapted to the needs of her clients. Web agencies often work on a variety of projects, ranging from the creation of simple showcase sites to complex e-commerce platforms. They ensure that the site is functional, attractive and optimized for SEO, in order to guarantee an optimal user experience and increased visibility on search engines.

What are the services of a web agency?

The services offered by a web agency are diverse and cover all aspects of the online presence. This includes graphic design, front-end and back-end development, search engine optimization (SEO), content creation, social media management, and site performance analysis. A web agency can also offer ongoing maintenance services to ensure that the site remains secure and efficient. Additionally, it can provide digital marketing solutions such as online advertising, email marketing, and marketing automation.

How does a web agency work?

The functioning of a web agency is based on a collaborative and client-centered approach. When a project is initiated, the agency starts with a discovery phase to understand the client's goals, the target audience, and the specific requirements of the project. Then, a team of specialists, including designers, developers, and digital marketing experts, works together to plan and execute the project. The use of agile methodologies, such as Design Sprint, makes it possible to manage the project by iterations, by regularly integrating customer feedback to ensure that the final product meets their expectations perfectly. This approach ensures efficient and high-quality delivery, while maintaining flexibility to adapt to changes and new challenges.

Discover other terms of glossary

404 Page

A 404 page is an error page displayed when a user attempts to access a URL that does not exist on a website, helping to redirect traffic.

A/B Testing

A test method comparing two versions of a web page to determine which one performs best in terms of conversions and user engagement.

API

An API (Application Programming Interface) allows applications to communicate with each other, facilitating the integration and interaction of systems.

Affordance Web

Web affordance refers to visual or interactive cues that allow users to understand how to use an interface element inside the product.

Agile method

Agile is a project management approach that focuses on continuous improvement and collaboration, dividing work into short iterations.

Alt Text

Alternative text (alt text) describes the content of each image on a web page, improving accessibility and referencing. It helps you to understand the webpage.