Chatbot

Computer program designed to interact with users in an automated manner, offering instant answers to their questions or requests.

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What is a chatbot?

A chatbot is a computer program capable of Simulate human conversation through text or voice messages. Designed to automatically respond to user questions and requests.
A chatbot uses technologies fromartificial intelligence and natural language processing to understand intentions and provide appropriate responses. Chatbots can be integrated into websites, of mobile applications, or messaging platforms like Facebook Messenger and WhatsApp.

What is a chatbot for?

A chatbot is mainly used to improve the user experience by offering fast and accessible support. It can answer frequently asked questions, help navigate the site, and even guide users in shopping choices. Chatbots are commonly used to automate customer service, solve simple problems, gather information about users, and direct them to resources or products. They also make it possible to provide assistance outside of working hours, thus ensuring 24/7 availability.

Why use a chatbot on your website?

Integrating a chatbot on your website has many advantages. First, it improves customer satisfaction by offering instant answers to questions from visitors, which can reduce navigation abandonments. A chatbot can also ease the workload of support teams by automating repetitive tasks, allowing employees to focus on more complex requests.

What are the best chatbots?

The best chatbots are those that adapt to your needs and those of your users. Some popular solutions include Intercom, known for its advanced automation capabilities and easy integration; Drift, appreciated for its marketing features and its ability to personalize messages; Chatfuel, ideal for creating chatbots on Facebook Messenger without the need for coding skills; and ManyChat, which offers powerful features for messaging across platforms. Choosing the best chatbot will depend on your budget, your technical level, and the goals you want to achieve with this tool.

Glossary

Discover more glossary terms

These definitions will allow you to deepen your knowledge of important concepts and words that are often used in our field.

Meta Description Tag

The meta description is an HTML tag that provides a concise summary of the content of a web page, influencing the rate of clicks from the search results.

User interface

The user interface (UI) is the set of visual and interactive elements that allow a user to interact with a software or an application.

Affordance Web

Web affordance refers to visual or interactive cues that allow users to understand how to use an interface element inside the product.

Heatmap

A heatmap visualizes the areas of a website where users click the most, helping the company to analyze engagement and optimization.

B2B

B2B (Business to Business) refers to commercial transactions between businesses, in contrast to business and consumer transactions (B2C).

User onboarding

User onboarding is the process of supporting new users to familiarize them with an application or service via a simple journey.