Chatbot

Computer program designed to interact with users in an automated manner, offering instant answers to their questions or requests.

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What is a chatbot?

A chatbot is a computer program capable of Simulate human conversation through text or voice messages. Designed to automatically respond to user questions and requests.
A chatbot uses technologies fromartificial intelligence and natural language processing to understand intentions and provide appropriate responses. Chatbots can be integrated into websites, of mobile applications, or messaging platforms like Facebook Messenger and WhatsApp.

What is a chatbot for?

A chatbot is mainly used to improve the user experience by offering fast and accessible support. It can answer frequently asked questions, help navigate the site, and even guide users in shopping choices. Chatbots are commonly used to automate customer service, solve simple problems, gather information about users, and direct them to resources or products. They also make it possible to provide assistance outside of working hours, thus ensuring 24/7 availability.

Why use a chatbot on your website?

Integrating a chatbot on your website has many advantages. First, it improves customer satisfaction by offering instant answers to questions from visitors, which can reduce navigation abandonments. A chatbot can also ease the workload of support teams by automating repetitive tasks, allowing employees to focus on more complex requests.

What are the best chatbots?

The best chatbots are those that adapt to your needs and those of your users. Some popular solutions include Intercom, known for its advanced automation capabilities and easy integration; Drift, appreciated for its marketing features and its ability to personalize messages; Chatfuel, ideal for creating chatbots on Facebook Messenger without the need for coding skills; and ManyChat, which offers powerful features for messaging across platforms. Choosing the best chatbot will depend on your budget, your technical level, and the goals you want to achieve with this tool.

Glossary

Discover more glossary terms

These definitions will allow you to deepen your knowledge of important concepts and words that are often used in our field.

Website structure

The web tree organizes the structure of pages, making it easier for users and search engines to navigate and access information.

Backlink

A backlink is a hypertext link pointing to your site from another site, crucial for improving SEO and online credibility.

ROI

ROI (Return on Investment) is a performance measure that evaluates the effectiveness of an investment by comparing the gain obtained to the cost incurred.

User interface

The user interface (UI) is the set of visual and interactive elements that allow a user to interact with a software or an application.

User journey

The user journey is the set of steps that a user follows when interacting with a product, from discovery to purchase or engagement.

Material Design

Material Design is a design language developed by Google that uses elements to create consistent and intuitive user interfaces.