A/B Testing

A test method comparing two versions of a web page to determine which one performs best in terms of conversions and user engagement.

What is AB testing?

AB testing, or A/B testing, is a method of comparing two versions of a web page or application to determine which one performs best. This involves randomly dividing user traffic between the two versions and measuring their performance based on specific criteria such as conversion rate or engagement.

What is the objective of A/B testing in digital marketing?

The main objective of AB testing in digital marketing is to optimize the design elements, content or functionalities of a website to improve the user experience and the overall performance of the site. This helps identify variations that lead to higher conversion rates, better user retention, and increased engagement.

What is the benefit of using A/B testing to test a website?

The benefits of AB testing include the ability to make improvements based on real data rather than assumptions, the ability to test multiple hypotheses quickly, and the continuous improvement of the user experience. By testing different versions of web pages, businesses can make informed decisions that lead to better performance and increased user satisfaction.

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