A/B Testing

A test method comparing two versions of a web page to determine which one performs best in terms of conversions and user engagement.

Questions or a project in mind? Let's talk about it together

Contact me

What is AB testing?

AB testing, or A/B testing, is a method of comparing two versions of a web page or application to determine which one performs best. This involves randomly dividing user traffic between the two versions and measuring their performance based on specific criteria such as conversion rate or engagement.

What is the objective of A/B testing in digital marketing?

The main objective of AB testing in digital marketing is to optimize the design elements, content or functionalities of a website to improve the user experience and the overall performance of the site. This helps identify variations that lead to higher conversion rates, better user retention, and increased engagement.

What is the benefit of using A/B testing to test a website?

The benefits of AB testing include the ability to make improvements based on real data rather than assumptions, the ability to test multiple hypotheses quickly, and the continuous improvement of the user experience. By testing different versions of web pages, businesses can make informed decisions that lead to better performance and increased user satisfaction.

Glossary

Discover more glossary terms

These definitions will allow you to deepen your knowledge of important concepts and words that are often used in our field.

Design Thinking

Design thinking is a user-centered methodology for solving complex problems using creativity and rapid prototyping inside your designs.

MVP

An MVP (Minimum Viable Product) is the simplest version of a product, launched to test its functionalities and get quick user feedback.

Alt Text

Alternative text (alt text) describes the content of each image on a web page, improving accessibility and referencing. It helps you to understand the webpage.

Website structure

The web tree organizes the structure of pages, making it easier for users and search engines to navigate and access information.

JavaScript

JavaScript is a programming language used to create dynamic interactions on websites such as animations and interactive forms.

Agile method

Agile is a project management approach that focuses on continuous improvement and collaboration, dividing work into short iterations.